The LeBron X launches two colorways in Nike stores nationwide beginning November 2, 2012 with the black based colorway and a final colorway on December 1, 2012.
The blue diamond colorway is symbolic of the blue tint diamonds gain from interaction with electricity, which can be paralleled to James' electric style of play. The cutting Jade colorway is inspired by the Chinese art of cutting jade using diamonds. The story continues throughout the season with multiple colorways linked to the diamond.
The LeBron X+ is Nike’s first signature basketball shoe featuring Nike+ Basketball technology and is available in select colorways and in three versions: the fully loaded LeBron X+ Sport Pack – which includes the shoe and the Nike+ Sport Kit, a Nike+ Basketball enabled version with NIKE+ technology embedded in the midsole, and a non-enabled version. The interactive experience allows users to track in-game activity with NIKE+ enabled shoes and later review, analyze, and share that information using the Nike+ Basketball app.